We do business with people around the country, and those people who have never been to Flagstaff — assume that we are located in the desert because we are in Arizona. In fact, we are located in Northern Arizona, at the base of the San Francisco Peaks — which are over 12,000 ft. high and is home to the Arizona Snowbowl Ski Resort. The City of Flagstaff is at approx. 7,000 ft. and is situated right smack in the middle of the largest Ponderosa Pine Forest in the world. During the Summer, when it is well above a 100 degrees in the desert area surrounding Phoenix, it will only be in the seventies or eighties here in Flagstaff! Some of the most beautiful scenery in our country surrounds Flagstaff. Including one of the seven wonders of the world…the Grand Canyon!
Insights Archives for January 2012
Posted by McElfresh on January 17th, 2012 at 9:07 pm
COLORS USED IN ADVERTISING DESIGN
CMYK: Cyan, Magenta, Yellow and Key (Black) are colors that can be mixed to produce all colors used in printing. The black is referred to as “K” for key – a shorthand for the printing term key plate. This plate impressed the artistic detail of an image, usually in black ink. When creating something that needs to be printed, CMYK colors should be used. Values range from 0 to 100.
RGB: Red, Green & Blue are the “primary colors” of light which can be mixed to produce all colors. When creating photos or graphics for websites, RGB colors should be used. Values range from 0 to 255.
PANTONE or PMS (Pantone Matching System): A set of standard colors for printing, each of which is specified by a single number. PANTONE colors enable a print shop to exactly reproduce a desired color.
Posted by McElfresh on January 11th, 2012 at 5:44 pm
Effective Billboard Advertising
Outdoor advertising on roadside billboards, is a very effective way to reach potential customers. It is also one of the most cost-effective ways to advertise due to the fact that thousands of people per day may be exposed to your message.
Board location, Just as in any advertising, visibility, and exposure to the appropriate audience, determines the value of that advertising placement. Also, proximity to your business — the closer, the better!
Board placement, is where that board is located in relation to the roadway, and direction of travel.
- Right-hand read: Located on the right side of the road, facing the closest lane of traffic. This is most desirable. Easier to read.
- Left-hand read: Located on the left side of the road, facing the farthest lane of traffic. Messages on these boards should be very simple and to the point.
Digital vs Traditional (Static): Digital billboards are highly visible because of the bright, rich image of the LCD screen (day and night), and your message can be easily changed during the duration of the advertising agreement. A digital billboard usually has 6-8 different advertisers that are shown in a continuous loop for 8 seconds at a time. The disadvantage to digital is that your image/ad may not be up in its rotation at the time some motorist’s are passing the billboard. A traditional billboard…is static – a fixed surface that is wrapped with a printed vinyl. Every motorist will have the opportunity to view your message. These boards are sometimes illuminated with lights for night-time viewing. A disadvantage to traditional billboard advertising is the high cost of printing and installing new vinyl every time you want to change your message. Most billboard companies include one free vinyl and installation with a 12 or 24-month contract.
Get to the point. You only have about 8 seconds to grab the motorist’s attention. Your message should be short and memorable. Your billboard should include the main message (the hook or call to action), your business name and where you are located. Some of the most memorable billboards have the fewest words and three or less graphics.
