COLORS USED IN ADVERTISING DESIGN
CMYK: Cyan, Magenta, Yellow and Key (Black) are colors that can be mixed to produce all colors used in printing. The black is referred to as “K” for key – a shorthand for the printing term key plate. This plate impressed the artistic detail of an image, usually in black ink. When creating something that needs to be printed, CMYK colors should be used. Values range from 0 to 100.
RGB: Red, Green & Blue are the “primary colors” of light which can be mixed to produce all colors. When creating photos or graphics for websites, RGB colors should be used. Values range from 0 to 255.
PANTONE or PMS (Pantone Matching System): A set of standard colors for printing, each of which is specified by a single number. PANTONE colors enable a print shop to exactly reproduce a desired color.
