Things to consider before developing a logo –
1. How is the logo going to be used? Are you going to use it small for a website or will it be enlarged for sign usage. A logo for a sign should be easy to read from a distance. A program such as Adobe Illustrator where a vector file can be created should be used for this type of logo design. Vector files can be enlarged to any size and can retain their sharp edges. Logos designed as a jpeg or tiff file will not reproduce well when enlarged for sign usage.
2. Does the logo clearly state what your business is about? How many times have you seen a logo where you have said “I wonder what they sell” because it did not clearly indicate it on their logo. For example: Arizona Stage Stop Co. might be the legal name of your business, but for advertising purposes consider adding more information to your logo such as Arizona Stage Stop Deli & Coffee.
3. Will it be used in both full Color and one color (Black or White)? A full color logo in a magazine ad or on a website might look great, but if you want to put it on a shirt or on a 1-color sales sheet it might not reproduce well. Look at the logo in both color and in black before committing to the design.
There is always the temptation to take short cuts to save time, money or both when a new logo is developed. The problem is that down the road it may cause a ton of headaches and will turn out to be neither inexpensive or fast. An experience professional will design the logo right the first time.
